About us
A neighbourhood polyclinic in New Town
Pure Bliss Health Care Centre & Pharmacy brings doctors’ consultations, lab sample collection, ECG and a pharmacy together on the ground floor of Plaza Avenida, Action Area 2, New Town, Kolkata.
- 3× ISO9001 · 14001 · 45001 certified
- 24Doctors across 14 specialties

What we offer
24 doctors across 14 specialties consult at the clinic, from general medicine, diabetes and paediatrics to gynaecology, orthopaedics, ENT, skin, chest medicine, neurology, surgery, physiotherapy, nutrition and Ayurveda. Each doctor keeps regular weekly sessions, several of them in the evening.
Blood, urine and other samples are collected at the clinic or at home and processed by Redcliffe Labs (Redcliffe Lifetech Pvt Ltd). Pure Bliss is a NABL-accredited sample collection centre of Redcliffe Lifetech Pvt Ltd (collection centre ID SCF0016705, NABL certificate MC-7089, ISO 15189:2022). ECG is done on site. X-ray, ultrasound, echo, CT and MRI are not done at the clinic; when a doctor advises them, they are booked through Suraksha Diagnostics.
The in-house pharmacy dispenses prescriptions and delivers free to homes nearby. Members of Medibuddy and Bajaj Finserv Health can use cashless consultations and diagnostics.
Open every day, 8:00 AM to 9:30 PM, including Sundays. Our main number, +91 91023 14884, also works as a 24-hour helpline that can arrange an ambulance or hospital referral; the clinic itself has no emergency ward or beds.
Our mission
To give New Town families accurate, affordable outpatient care: honest prices, qualified doctors with published timings, NABL-accredited sample collection and a licensed pharmacy, all in one place.
- Patient-first approach
- Prices published in whole rupees
- Ethical, registered practice
Our vision
To be the healthcare centre New Town families turn to first, known for careful clinical work, honest pricing and a compassionate approach to every patient.
- Careful clinical work
- Honest pricing
- Community trust
What drives us
How we work
- 01
Clear information
Doctors’ qualifications, timings and test prices are published, so you know what to expect before you arrive.
- 02
One visit where possible
Consultation, sample collection, ECG and medicines are in the same premises, which saves repeat trips.
- 03
Honest about limits
We are an outpatient clinic. Scans are booked with our imaging partner, and emergencies are directed to hospital.
- 04
Privacy
Medical records and reports are shared only with you and the people involved in your care.
Certifications & registrations
- ISO 9001:2015 (Quality Management System), certificate 305026093032Q, issued by QRO Certification LLP
- ISO 14001:2015 (Environmental Management System), certificate 305026100165E, issued by QRO Certification LLP
- ISO 45001:2018 (Occupational Health and Safety Management System), certificate 305026100166HS, issued by QRO Certification LLP
- NABL: NABL-accredited sample collection centre of Redcliffe Lifetech Pvt Ltd (collection centre ID SCF0016705, NABL certificate MC-7089, ISO 15189:2022)
- West Bengal Clinical Establishment licence 33754561 (polyclinic and collection centre), valid to 20 Mar 2029
- ABDM Health Facility Registry ID IN1910017182
- ROHINI ID 8900080705821
- Retail drug licence WB/PGN/NBO/R/768192 (Form 20 (retail)) for the pharmacy
- FSSAI registration 22825211000238
Copies of certificates and licences can be seen at reception on request.
Pure Bliss, Action Area 2
Talk to the clinic
Open every day, 8:00 AM to 9:30 PM at Plaza Avenida, Action Area 2, New Town. Call or WhatsApp +91 91023 14884.
- Open every day, 8:00 AM to 9:30 PM, including Sundays. Home collection from 7:30 AM.
- Unit G-23, Plaza Avenida, Street No. 795, Action Area 2, New Town, Kolkata 700160
- +91 91023 14884 appointments · 033-4506 4749 reception · +91 86177 22821 pharmacy




